Ukrainian businesses benefit from the collaboration between UkrPoshta and US marketplace “Wish”


In light of the recent e-commerce surge, UkrPoshta continues to diversify its export channels.  Ukrainian small and medium businesses are now able to sell to the United States, European Union, and Australia via one of the world’s largest and fastest growing mobile ecommerce platforms, Wish.

Founded in 2010 and headquartered in San Francisco, Wish connects millions of value-conscious consumers in over 100 countries to more than half a million merchants around the world[1]. Its mission is to make e-commerce affordable and accessible to everyone, and it does this through a shopping experience that is both personalized and entertaining. As a result, Wish has become the most downloaded global shopping app for each of the last three years[2].

"Ukrainians are now able to sell their goods worldwide courtesy of UkrPoshta and with the help of Wish,” said Ms. Yuliya Pavlenko, International Operations Department Director at Ukrposhta. “There are plenty of opportunities for local businesses to level-up their sales and grow their product impressions. Any Ukrainian businesses that choose to sell on Wish via Ukrposhta will benefit from a discounted commission for the first three months."

"We are continually looking to diversify our merchant base and product categories, and Ukraine is very much part of that plan,” said Ms. Kateryna Barabash, Wish’s Account Manager for Great Britain, Netherlands, and Ukraine. “We give our merchants immediate access to over 100 million monthly active users and a suite of services to help them run their businesses more effectively and, ultimately, grow sales.”

Gaining access to buyers from Europe, the USA, Canada, and Australia has never been easier.  All you need in order to open a store on Wish is to sign up through or create a profile on UkrPoshta’s website.

What can Wish offer our new Ukrainian merchants?

  • A dedicated account manager to optimize products and increase the number of product impressions (thus sales)
  • Free Product Boosting for the first three months of use
  • Marketing support (banners, promotion on social media, etc.)

Wish’s data science capabilities allow the platform to mirror how consumers have shopped for years in brick-and-mortar stores by offering a discovery-based shopping experience on a mobile device. The highly-personalized product feed enables its users to discover products they want to purchase by simply scrolling through the mobile app and browsing. Over 70% of the sales on Wish platform do not involve a search query and, instead, come from personalized browsing. The most popular categories on Wish are accessories, hobbies and fashion.

UkrPoshta delivers postal items up to 30 kg to 192 countries worldwide. The price of delivery can be calculated on UkrPoshta's website. E-Export School is an awareness-raising project implemented by UkrPoshta. Over 70 offline and online events were held focusing on postal export development in Ukraine.


[1] Accurate as of March 31, 2021

[2] Sensor Tower, analysis of store intelligence platform data, November 2019