Ukrposhta has presented its new brand that combines experience and modernity. Now, instead of the winged envelope, the main visual symbol of Ukrposhta is a post horn transforming into a geolocation icon (a pin). This visual symbol is a compass showing the directions in which postal items are sent to different corners of the world.
The new concept of the brand was developed by Saatchi & Saatchi advertising agency for Ukrposhta free of charge.
“Ukrposhta is a huge social offline network uniting Ukrainian people worldwide, a huge part of Ukraine aiming to change. As Ukrainians, we should do our best to rebuild the country. That is why we were proud to join this process by investing our time and expertise to make these changes the best”, – said Kostiantyn Schneider, Saatchi & Saatchi Creative Director.
Igor Smelyansky, Acting Director General of JSC “Ukrposhta”, said: “We are working hard to improve our existing services and to develop and introduce the new ones, to change and rebuild the processes in order to regain our lost market power. Such changes cannot be fully implemented without changing the minds of both our employees and customers. Development of the new corporate identity and the brand is as necessary for the transformation of the company as the renewal of the fleet or the corporatization of the enterprise“.